Privacy Policy

This Privacy Policy describes how and when Secret Fern collect, use, and share information when you purchase an item from our store or contact us.

This Privacy Policy does not apply to the practices of third parties that we do not own or control, including any third party services you access.


To fulfil your order, you must provide us with certain information, such as your name, email address, postal address, payment information, and the details of the product that you’re ordering. You may also choose to provide us with additional personal information (phone number for a customs form or details for a custom order of jewellery, for example), if you contact Secret Fern directly.

Why Secret Fern Need Your Information and How We Use It

Secret Fern rely on a number of legal bases to collect, use, and share your information, including:

  • As needed to provide our services, such as when we use your information to fulfil your order, to settle disputes, or to provide customer support;

  • When you have provided your affirmative consent, which you may revoke at any time, such as by signing up for our mailing list;

If necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and as necessary for the purpose of our legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as

  1. providing and improving our services. Secret Fern use your information to provide the services you requested and in my legitimate interest to improve my services; and

  2. Compliance with the Secret Fern Policy and Terms of Use. We use your information as necessary to comply with our obligations under our Policy and Terms of Use.


Information about our customers is important to our business. Secret Fern share your personal information for very limited reasons and in limited circumstances, as follows:

Service providers - Secret Fern engage certain trusted third parties to perform functions and provide services to our store, such as delivery companies and Stripe or PayPal during your payment. We will share your personal information with these third parties, but only to the extent necessary to perform these services.

Business transfers - If we sell or merge our business, we may disclose your information as part of that transaction, only to the extent permitted by law.

Compliance with laws - Secret Fern may collect, use, retain, and share your information if we have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce our agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.


Secret Fern retain your personal information only for as long as necessary to provide you with my services and as described in our Privacy Policy. However, we may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes, and to enforce my agreements. 


We may store and process your information through third-party hosting services in the US, New Zealand and other jurisdictions. As a result, we may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. 


If you reside in certain territories, including the E.U, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. We describe these rights below:

Access - You may have the right to access and receive a copy of the personal information we hold about you by contacting us using the contact information below.

Change, restrict, delete - You may also have rights to change, restrict our use of, or delete your personal information. Absent exceptional circumstances (like where we are required to store data for legal reasons) I will generally delete your personal information upon request.

Object - You can object to (i) our processing of some of your information based on our legitimate interests and (ii) receiving marketing messages from us after providing your express consent to receive them. In such cases, we will delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.

Complain - If you reside in the E.U and wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.


For purposes of E.U data protection law, I, Melanie Camoin, owner and founder of Secret Fern, am the data controller of your personal information. If you have any questions or concerns, you may contact me directly at